Patient Acquisition

Get patients in your door and keep them.

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Content Strategy & Execution:

The best way to reach your next patient is through content that is compelling and timely
We think of ways to communicate your core offerings and the values of your practices through various mediums: writing, design, photo or video and then we bring those compelling strategies to life.

Email Marketing:

We also focus on how you speak to your audience and your networking collateral.

Reach existing patients and leads with authentic, engaging and personal content right in their email inboxes
We will develop campaigns targeted to increase general brand awareness and/or lead generation

Display Ads & Retargeting:

We offer a 360 approach to the brand identity process that elevates every part of your brand.

Reach customers in your area on the websites and apps they love the most with appealing display advertising
Want to ensure existing patients are coming back? Retargeting helps you reach patients who have interacted with your practice to keep your brand top of mind

Social Media Advertising & Marketing:

Social media is more than just another page–it is can be a goldmine for local businesses who want to reach people in their area at scale. We help you set up your social platforms or transform your current with a mix of organic and paid strategies. We also help you grow and audience of existing and potential patients–because everyone counts:

Set up & Integration
Organic Outreach Strategy & Execution
Paid Advertising Strategy & Execution
Audience Development
Community Management

Reputation Management:

The digital world can get scary–and what those say about you online have a 2x impact on new business. Our reputation management services ensures your practice’s name is alway validated. We will:

We also focus on how you speak to your audience and your networking collateral.

Keep track of all databases that features your practice
Employ active listening to those channels and proactively interact with patients as they review your practice
Execute a patient review strategy aimed at gaining more impactful, custom reviews online from your patients

Mail/Out of Home Advertising Design & Development

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Project Highlight

For 6 years, our work with Davis and Dingle’s Digital Marketing amassed a 1000% ROI, each year.

Davis and Dingle was one of the only dentistries in the South Carolina region investing in cross channel digital marketing services across social, search, email and website channels.The practice was also one of the only dentistries with a majority of Black and Latinx patients who spanned across generations. We found 40% of Columbia, SC residents were Black while 5% of the residents represented the Latinx community.

Drawing upon our insights on the value of focusing on diverse communities across their generations, we launched a two-year campaign entitled “Project Cross-Gen and Cross-Culture” (PCGCC).
This campaign focused our communications strategy in two ways:
• Creating campaigns and messages that spoke directly to millennial and baby boomer audiences
• Creating campaigns and messages reflective of diverse cultures, particularly Black and Latinx communities

The PCGCC campaign generated 175% more leads than its previous year and provided millions in collected revenue and patient lifetime value. The return on investment for the cost of agency services compared to patient lifetime value was 10x the digital marketing investment. The following year, using the framework of “Project Cross-Gen and Cross-Culture,” StreamLined launched the “Reclaiming My Smile” campaign that was distributed across social, radio, out of home and direct mail for 10 months. This campaign, focused on reinvigorating patient’s enthusiasm for oral health that will help them live their best lives, was a success! Davis and Dingle saw another 180% increase in YOY leads and its ROI remains at 10x the digital marketing spend.

About SL Health

We specialize in increasing new patient acquisition and existing patient retention through traditional and new media marketing techniques for all healthcare companies.